When our friend Michele was planning to visit from Colorado, she asked if we knew a jeweler who could create something from some old jewelry that she had. Beth had used Carlos de la Cruz on Alvaro Obregon in the Art District in San Jose del Cabo across from Mi Casa Restaurant a few times. For Carlos de la Cruz, jewelry is a family tradition. With a grandfather and father who are jewelers, he started to learn his trade at 11 years old. He worked with his father, his cousins and others to learn at a young age. He learned how to make his own tools, create his own lost wax molds and heat and mold silver with a blow torch rather than a laser heating tool.

Coming from Puerta Vallarta to Cabo San Lucas, Carlos began his career here working with a jeweler who was a friend of his father. Within a workshop, it was his job to create the designs for other jewelers. He continued this tradition with his move to San Jose del Cabo, often working to create the jewelry for major retailers in the area like Sanchez Jewelers. As the pieces that were commissioned from him often sold quickly, Carlos decided that it was time to move from a workshop jeweler, creating works for others to having his own retail location. With the help of a friend, the two renovated his small workshop space on the main street (Alvaro Obregon) in the Art District in downtown San Jose into a retail space.