We have used Carlos de la Cruz on Alvaro Obregon in the Art District in San Jose del Cabo across from Mi Casa Restaurant a few times to create custom jewelry for Beth and friends. For Carlos de la Cruz, jewelry is a family tradition. With a grandfather and father who are jewelers, he started to learn his trade at 11 years old. He worked with his father, his cousins and others to learn at a young age. He learned how to make his own tools, create his own lost wax molds and heat and mold silver with a blow torch rather than a laser heating tool.

Coming from Puerta Vallarta to Cabo San Lucas, Carlos began his career here working with a jeweler who was a friend of his father. Within a workshop, it was his job to create the designs for other jewelers. He continued this tradition with his move to San Jose del Cabo, often working to create the jewelry for major retailers in the area like Sanchez Jewelers. As the pieces that were commissioned from him often sold quickly, Carlos decided that it was time to move from a workshop jeweler, creating works for others to having his own retail location. With the help of a friend, the two renovated his small workshop space on the main street (Alvaro Obregon) in the Art District in downtown San Jose into a retail space.

Beth decided that she would like a new gold wedding band. She took several old rings and gold pieces to Carlos along with a picture of what she would like him to design. Carlos explained that the first step is to purify the gold. Most of the gold that we were giving him was 14 carat, and one piece was rose gold. The purification process removes all of the outside elements (e.g. copper from rose gold) and turns the gold back into 24 carats. At that point, he knows exactly the weight of the pure gold that he can use to create the new ring at 14 carats.

He met with Beth and they discussed the design, the thickness, and width of the ring that she would like. Early the following week, Carlos delivered the ring that she had wanted. We have always to extremely pleased with Carlos’ designs, workmanship, quality, and service and highly recommend him.