With the aim of strengthening the local economy during the summer season and inviting the people of Baja California Sur to rediscover the gastronomic richness of the municipality, the H. XV City Council of Los Cabos, through the Municipal Directorate of Tourism, presented a campaign of exclusive discounts for residents of Los Cabos and Baja California Sur, in collaboration with various restaurants in the destination.

The initiative will be in effect during August and September, months in which participating establishments will offer special promotions to those who prove their residency in the state, thus bringing the local gastronomic offer closer to both the families of Baja California Sur and those who live in the municipality.

The campaign is the result of joint work between the Municipal Directorate of Tourism and private initiatives, with the purpose of reviving consumption in restaurants during a season in which tourist traffic traditionally decreases.

Beyond benefiting the restaurant sector, the strategy seeks to generate greater economic benefits for local suppliers, collaborators, and regional producers who are part of the gastronomic value chain of Los Cabos.

Gastronomy has become one of the main reasons people travel to Los Cabos. Today, the destination boasts restaurants recognized by the MICHELIN Guide, signature cuisine, specialty restaurants, and concepts that prioritize the use of local ingredients—factors that have made Baja California Sur’s cuisine a national and international benchmark.

With this campaign, the invitation is clear: that the residents themselves experience these culinary adventures, discover new spaces, and enjoy the gastronomic diversity that distinguishes the municipality.

Benefits for residents

During August and September, participating establishments will offer a 15% discount with the code: TURISMOXV and by presenting an official ID that proves residency in Baja California Sur.

These types of strategies are part of a tourism model aimed at generating direct benefits for the local population, strengthening the link between the tourism sector and the community, while boosting the competitiveness of the destination.

The collaboration between government, private sector and the restaurant industry represents an opportunity to consolidate Los Cabos as a destination that offers quality experiences throughout the year and shares the benefits of tourism development with its inhabitants.